Free Ebook: 15 KPIs to track for E-Banking and Mobile Banking

Learn about 15 KPIs accountable for customers’ engagement in your e-Banking and m-Banking platforms. Follow them to boost conversion, UX and performance of your marketing channels.

In this ebook on KPIs for online and mobile banking we cover the following topics:

  • Why banks and financial institutions should define specific KPIs for their online and mobile services?
  • How to identify the right KPIs for your digital platforms?
  • Who should be involved in the process of defining KPIs?
  • When to set up KPIs so to meet your bank’s strategic goals?
  • What characteristics differentiate KPIs from other metrics?
  • Which metrics, regarding conversion, performance or UX, financial institutions should track on their sites and mobile apps?
  • What are the stages in the process of developing KPIs for your digital banking?
  • How to use a balanced scorecard to efficiently identify KPIs?
  • How can KPIs help navigate internal processes in e-banking & m-banking?

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About the Authors

Filip Kazmierczak

Filip Kaźmierczak Web Analyst & Conversion Rate Optimization Expert specializing in quantitative and qualitative research. Experienced in managing and maintaining analytics and marketing infrastructures while staying up to date with any new web analytics and growth marketing techniques and solutions.

Julian Jelinski

Conversion Rate Optimization Copy Expert at Piwik PRO specializing in issues of online privacy and security with a long history of working in the online industry. Experienced in content management and content creation.

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