Free Ebook: 15 KPIs to track for E-Banking and Mobile Banking

Learn about 15 KPIs accountable for customers’ engagement in your e-Banking and m-Banking platforms. Follow them to boost conversion, UX and performance of your marketing channels.

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In this ebook on KPIs for online and mobile banking we cover the following topics:

  • Why banks and financial institutions should define specific KPIs for their online and mobile services?
  • How to identify the right KPIs for your digital platforms?
  • Who should be involved in the process of defining KPIs?
  • When to set up KPIs so to meet your bank’s strategic goals?
  • What characteristics differentiate KPIs from other metrics?
  • Which metrics, regarding conversion, performance or UX, financial institutions should track on their sites and mobile apps?
  • What are the stages in the process of developing KPIs for your digital banking?
  • How to use a balanced scorecard to efficiently identify KPIs?
  • How can KPIs help navigate internal processes in e-banking & m-banking?

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Written by the Piwik PRO Team:

The Piwik PRO Team provides an analytics and tag management suite tailored to the individual needs of enterprise clients. Acting as your technology partner we share our expertise, tailor our products and services to match your particular goals, and support you from start to finish.

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  • tmobile
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  • forbes
  • sharp
  • oxfam
  • canada
  • civicplus
  • lufthansa
  • spotzer