Free Ebook: 6 Steps to Start Capturing Customer Journey in e-Banking and m-Banking

Learn how to improve customer experience and UI of the e-Banking and m-Banking platforms while remaining in full compliance with sectoral and international data privacy regulations (including the GDPR).

With this free guide we provide you with all the important tips and tricks on how to:

  • Find out the most effective ways of defining key performance indicators for projects conducted by financial institutions.
  • Evaluate if every type of data you want to collect is in the line with regulations imposed on banking sector.
  • Choose safe but powerful tool to track the behavior of your e-banking and m-banking clients.
  • Prepare a futureproof documentation of everything you want to track within your banking systems.
  • Implement your tool and assess whether the solution fulfills the goals set at the beginning of the process.
  • Set up reliable and eye-pleasing reporting and define which reports will be passed to particular stakeholders.

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About the Authors

Filip Kazmierczak

Filip Kaźmierczak Web Analyst & Conversion Rate Optimization Expert specializing in quantitative and qualitative research. Experienced in managing and maintaining analytics and marketing infrastructures while staying up to date with any new web analytics and growth marketing techniques and solutions.

Julian Jelinski

Conversion Rate Optimization Copy Expert at Piwik PRO specializing in issues of online privacy and security with a long history of working in the online industry. Experienced in content management and content creation.

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