Transform data into actionable insights with Piwik PRO Customer Data Platform
Deliver personalized experiences, optimize marketing strategies, and run effective campaigns across channels using the best customer data platform.
Key benefits:
Integrated platform combining Analytics, Tag Manager, Consent Manager, and Customer Data Platform (CDP).
Segmentation and data activation features to effectively act on customer data.
Advanced reporting, customization and data analysis functionalities.
Full customer journey analytics with real-time ecommerce data.
Intuitive and user-friendly dashboards.
Privacy compliance and complete data control.
Integrations with third-party tools, including Google products, CRM, ad platforms, BI tools, and more.
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Activate your first-party data with Customer Data Platform
Flexible data integration from various sources
Integrate and unify customer data from disparate sources, like web & app analytics, CRM, email marketing tools, social media, and others. Make the data available to all your teams and break data silos.
Transform data into valuable insights through data activation
Take action based on your data to provide personalized experiences and turn prospects into loyal customers. Improve onboarding, enhance user engagement, fight churn, optimize ad spend, and much more.
Behavioral & demographic audience segmentation
Identify user behavior and interactions with your website or app to create audiences you can target with specific content. Apply custom conditions that will give you full flexibility in defining audiences.
Comprehensive user profiles
Gain an overview of your customers’ characteristics and interactions with your brand. Understand who your customers are and how to resonate with them to provide better user experiences.
Well-integrated customer analytics platform
Combine our Customer Data Platform with other Piwik PRO modules for deeper insights. Use the built-in integration with web and app Analytics, Tag Manager, and Consent Manager.
Privacy by design and full data security
Have full control over how customer data is stored and used. Get a data platform offering safe hosting, built-in integration with consent management tools, and compliance with privacy laws.
“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.“
Dr. Bartosch Belkius
Vice President Analytics
at Tecalliance GMBH
Brands that trust in Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.
