Webinar
Analytics, Rewritten: How AI, Privacy and Modern Toolsets Will Shape 2026
Tuesday, January 27, 2026
10 AM CET
Web analytics is changing fast. AI is moving from hype to real impact, privacy rules are evolving in the EU and the US, and marketing teams are consolidating complex tool stacks.
Join industry experts Steen Rasmussen, Marcin Pluskota, and Alexander Wycisk as they explore what these shifts mean for your analytics strategy in 2026 – and share practical steps you can take today.
Speakers
Steen Rasmussen
Steen Rasmussen Independent Consultant, Analytics Guru
Steen Rasmussen is a global authority on digital analytics and founder of Data Analytics Society. With 20+ years of experience, Steen specializes in transforming data into actionable business strategies. He’s the co-founder of IIH Nordic, a pioneer in implementing data-driven operational excellence, including a 4-day workweek. His mission? Empower people and businesses to thrive through smarter, human-first data.
Marcin Pluskota
PR Manager, Piwik PRO
Marcin Pluskota is the PR and Community Manager at Piwik PRO. He represents the brand at industry events and conferences, building relationships with the analytics community and advocating for privacy-first, modern analytics.
Alexander Wycisk
Head of Sales, Piwik PRO
Alexander specializes in privacy-first analytics, working with organizations across government, banking, and e-commerce to find the right analytics solutions for their needs. He helps companies balance regulatory requirements with business growth, turning data strategies into confident, privacy-compliant decisions.
What you’ll learn
How AI is changing analytics workflows
Explore the real impact of AI on web analytics – from automation to insights generation – and get practical guidance on evaluating AI-powered tools for your team.
What evolving privacy regulations mean for your data strategy
Understand how privacy rules are shaping analytics practices and learn approaches to stay compliant while maintaining marketing effectiveness.
How to evaluate and optimize your analytics toolset
Get expert perspectives on navigating platform consolidation, simplifying tech stacks, and choosing the right tools as the analytics landscape shifts.
Actionable steps you can take in 2026
Walk away with practical recommendations you can implement immediately to adapt your analytics approach and prepare for the changes ahead.
Register
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