Webinar

A practical guide to digital analytics and advertising under HIPAA

Wednesday, March 13, 2024
10:00-11:00 AM PDT / 1:00-2:00 PM EDT

Balancing HIPAA compliance with data-driven marketing can be challenging, but it’s possible with the right tools and strategies. Join our webinar led by healthcare analytics experts and learn safe ways to use data to enhance patients’ satisfaction and digital journeys. Explore real-life use cases for implementing compliant analytics and running effective ad campaigns under HIPAA. Finally, stay for a dedicated Q&A session during which the experts will answer all your remaining questions.

Speakers

Mateusz Krempa

COO at Piwik PRO

Mateusz is a Warsaw School of Economics graduate with over eight years of experience in management. He is responsible for the optimization of revenue streams and oversees everything related to the existing business portfolio, including customer service and account management. Due to his role, Mateusz has extensive experience working with healthcare clients, helping them navigate the intricacies of analytics and HIPAA compliance.

Pat Barry

VP, Data & Analytics at SPM Marketing & Communications

Pat is a data and analytics leader with over 18+ years of experience across verticals and industries. He’s passionate about telling stories with data, building and leading cross-functional analytics teams, and solving data-based problems. His client portfolio includes UnitedHealthcare, Ascension Healthcare, Emory Healthcare, Wellspan Health, University of Iowa Hospitals and Clinics, Valley Health, and many others.

What’s in it for you

Key legal requirements impacting your analytics and marketing

Discover the crucial regulations governing the use of ePHI, including the guidelines on online tracking technologies by the HHS’ Office for Civil Rights. Learn how they affect the use of analytics by healthcare companies and ways to comply with them.

The market landscape for HIPAA-compliant analytics

Compare various approaches to analytics and their HIPAA compliance, such as server-side tagging, on-premises deployment, tool combinations and the solution offered by Piwik PRO, and more. Evaluate each setup’s benefits and drawbacks.

Tips for secure analytics implementation

Find out the dos and don’ts of compliant data collection using examples from Piwik PRO. Learn how to configure your analytics platform in a way that addresses the legal requirements and brings actionable insights.

Best practices for safe online campaigns

Understand when it’s safe to install tracking pixels on your website and when it’s not. Discover compliant methods for audience targeting, sharing data with ad platforms and tag management.

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