Whitepaper
Customer data platforms
vs.
data management platforms
Compare based on 25+ characteristics of each to decide which is a better fit for your business
Learn the most important characteristics of CDPs and DMPs:
What types of data are used
Where data is sourced from
What types of customer views can be created
What methods are used to match user profiles (deterministic vs. probabilistic)
Who owns and controls the data
What kind customer journey mapping to expect
How the data is most often used
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About the author
Karolina Lubowicka
Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.
Brands that trust in Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.
