Webinar

How to drive real results with HIPAA-safe marketing analytics

Thursday, November 13, 2025
11AM-12PM ET, 5-6PM CET

Save your spot now

Learn how healthcare marketers can confidently measure performance, run campaigns, and prove ROI – all while meeting HIPAA requirements. Our experts will show how to build compliant data flows, choose the right analytics setup, and activate insights safely across your marketing stack.

Speakers

Mariya Khanina

Business Development Manager, Piwik PRO

Mariya connects organizations with Piwik PRO’s privacy-first analytics solutions, helping them achieve secure, data-driven marketing and compliance goals. She’ll share practical insights on how healthcare marketers can align performance tracking with strict HIPAA requirements.

Mateusz Krempa

CCXO, Piwik PRO

Mateusz is a Warsaw School of Economics graduate with over nine years of management experience. He is responsible for the optimization of revenue streams and oversees everything related to the existing business portfolio, including customer service and account management.

What you’ll learn

Build a compliant analytics foundation

Understand what HIPAA really requires from your analytics setup and how to ensure your data handling, consent, and reporting practices meet every legal expectation.

Balance compliance and performance

Learn how to get complete, reliable marketing data without putting protected health information (PHI) at risk. See how compliant tracking can actually improve your data quality and campaign accuracy.

Compare HIPAA-compliant analytics options

Get a clear overview of the solutions available for healthcare marketers – from private cloud hosting to hybrid setups – and what to look for in a Business Associate Agreement (BAA).

Use compliant data for real marketing results

See how to turn analytics insights into privacy-safe activation: audience segmentation, remarketing, and campaign personalization that meet HIPAA standards.

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