A European Google Analytics alternative for banking

Keep the features of Google Analytics, gain full control over data and its residency

The use of Google Analytics might soon be illegal in the EU. Switch to Piwik PRO Analytics Suite to analyze the full user journey in line with the strictest sectoral standards and privacy laws, such as GDPR. Choose from multiple hosting options, including an EU-owned cloud and private cloud with a data center in Sweden.

Piwik PRO
(Core & Enterprise)
Universal Analytics
(free & 360)
Google Analytics 4
(free & 360)
Data modelSession-based and event-basedSession-based,
supports some event-based use cases
Session-based, supports some
event-based use cases
Ease of use
GDPR compliance
EU data hosting
Advanced funnel reporting
Advanced user flow reporting
Integration with Google ecosystem
Raw data access
Integrations with BI tools
Unsampled data by default
Consent manager integration
Tag manager integration
Native integration with customer data platform
Dedicated account management and support in the paid plans

Get a demo

This information will be used only to contact you. For details, see our privacy policy.


Privacy compliance

Comply with sectoral and regional data protection regulations, including GDPR. Anonymize your data or collect personal data while respecting visitor preferences thanks to our Consent Manager.

Secure hosting & full data control

Keep full control of the collected data, whether you choose cloud, private cloud or on-premises hosting. Adhere to the EBA’s guidelines for the use of cloud service providers by financial institutions.

Easy transition

Switch to Piwik PRO with ease, thanks to an interface similar to Google Analytics and tag migration from Google Tag Manager. Get tailored onboarding and support.

Campaign tracking & conversion attribution

Analyze sources of leads, common drop-off points and paths to conversion. See which channels and campaigns bring the most valuable customers.

The full customer journey

Analyze the customer journey across websites, apps and SaaS products, and post-login areas. Add more data sources with our Customer Data Platform.

Stable & fast reporting

Handle 1B+ actions per month. Receive data in near real time and create custom reports and dashboards in seconds with a scalable backend built specially for analytics use cases.

Brands that trust in Piwik PRO

Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.