A European Google Analytics alternative for banking
Keep the features of Google Analytics, gain full control over data and its residency
The use of Google Analytics might soon be illegal in the EU. Switch to Piwik PRO Analytics Suite to analyze the full user journey in line with the strictest sectoral standards and privacy laws, such as GDPR. Choose from multiple hosting options, including an EU-owned cloud and private cloud with a data center in Sweden.
| Piwik PRO (Core & Enterprise) | Universal Analytics (free & 360) | Google Analytics 4 (free & 360) | |
|---|---|---|---|
| Data model | Session-based and event-based | Session-based, supports some event-based use cases | Session-based, supports some event-based use cases |
| Ease of use |  | |  |
| GDPR compliance |  |  | |
| EU data hosting | | | |
| Advanced funnel reporting | | | |
| Advanced user flow reporting | | | |
| Integration with Google ecosystem | | | |
| Raw data access | | | |
| Integrations with BI tools | | | |
| Unsampled data by default | | | |
| Consent manager integration | | | |
| Tag manager integration | | | |
| Native integration with customer data platform | | | |
| Dedicated account management and support in the paid plans | | | |
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Highlights
Privacy compliance
Comply with sectoral and regional data protection regulations, including GDPR. Anonymize your data or collect personal data while respecting visitor preferences thanks to our Consent Manager.
Secure hosting & full data control
Keep full control of the collected data, whether you choose cloud, private cloud or on-premises hosting. Adhere to the EBA’s guidelines for the use of cloud service providers by financial institutions.
Easy transition
Switch to Piwik PRO with ease, thanks to an interface similar to Google Analytics and tag migration from Google Tag Manager. Get tailored onboarding and support.
Campaign tracking & conversion attribution
Analyze sources of leads, common drop-off points and paths to conversion. See which channels and campaigns bring the most valuable customers.
The full customer journey
Analyze the customer journey across websites, apps and SaaS products, and post-login areas. Add more data sources with our Customer Data Platform.
Stable & fast reporting
Handle 1B+ actions per month. Receive data in near real time and create custom reports and dashboards in seconds with a scalable backend built specially for analytics use cases.
Brands that trust in Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.
