How to Approach GDPR Consent and Data Requirements

A 4-Step Guide for Analysts and Marketers

In this 4-Step Guide for Analysts and Marketers we answer questions such as:

  • Can’t I cite legitimate interests and continue as usual?
  • What is anonymous data?
  • Should I use anonymous and pseudonymous data?
  • Do I need to worry about ad blockers?
  • Will “Do Not Track” affect my analytics?
  • What are data subject rights?
Big changes, even if we agree with the direction, are hard in practice. What will it look like to define an analytics goal then collect and process data to achieve it? What different ways will organizations use to stay compliant throughout? What kind of software and processes will they need to make it happen?
Read our 4-step guide and let’s explore these issues along the way.

Get the free ebook

About the Authors

David Street

Penning poetic posts, producing punchy pieces, postulating practical problems, proselytizing Piwik PRO.

Piwik PRO Team

The Piwik PRO Team provides an analytics and tag management suite tailored to the individual needs of enterprise clients. Acting as your technology partner we share our expertise, tailor our products and services to match your particular goals, and support you from start to finish.

Who uses Piwik PRO?

Individuals, big and small companies, and governments all over the world have already liberated their analytics with Piwik PRO.

  • tmobile
  • wikimedia
  • forbes
  • sharp
  • oxfam
  • Leroy Merlin
  • wurth
  • civicplus
  • lufthansa
  • spotzer