WHITEPAPER
How to improve the digital journey in healthcare with web analytics
Learn all the important aspects of optimizing the customer experience on your patient-facing platforms, stay in line with data privacy and security regulations (including GDPR & HIPAA).
In this ebook on enhancing the digital journey in healthcare we:
Discuss the most important data privacy regulations and their impact on the industry
Debunk three of the most popular myths around customer experience and digitization of healthcare
Describe eight key features you should look for in web analytics tools for healthcare
Reveal two considerable advantages of personalizing content on patient-facing platforms
Give you examples of promotional activities that won’t violate data privacy regulations and also won’t require the consent of your patients
Present four practical use cases of how web analytics and customer data platform can be utilized to improve the effectiveness of your digital healthcare platforms
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About the author
Karolina Lubowicka
Content Marketer and Social Media Specialist
An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.
Brands that trust in Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.
