How to improve the digital journey in healthcare with web analytics

Learn all the important aspects of optimizing the customer experience on your patient-facing platforms, stay in line with data privacy and security regulations (including GDPR & HIPAA).

In this ebook on enhancing the digital journey in healthcare we:

Discuss the most important data privacy regulations and their impact on the industry

Debunk three of the most popular myths around customer experience and digitization of healthcare

Describe eight key features you should look for in web analytics tools for healthcare

Reveal two considerable advantages of personalizing content on patient-facing platforms

Give you examples of promotional activities that won’t violate data privacy regulations and also won’t require the consent of your patients

Present four practical use cases of how web analytics and customer data platform can be utilized to improve the effectiveness of your digital healthcare platforms

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About the author

Karolina Lubowicka

Content Marketer and Social Media Specialist

An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.

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Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.