In this ebook on enhancing the digital journey in healthcare we:
- Discuss the most important data privacy regulations and their impact on the industry,
- Debunk three of the most popular myths around customer experience and digitization of healthcare,
- Describe eight key features you should look for in web analytics tools for healthcare,
- Reveal two considerable advantages of personalizing content on patient-facing platforms,
- Give you examples of promotional activities that won’t violate data privacy regulations and also won’t require the consent of your patients,
- Present four practical use cases of how web analytics and customer data platform can be utilized to improve the eﬀectiveness of your digital healthcare platforms.
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About the Authors
Web Analyst & Conversion Rate Optimization Expert specializing in quantitative and qualitative research. Experienced in managing and maintaining analytics and marketing infrastructures while staying up to date with any new web analytics and growth marketing techniques and solutions.
Karolina LubowickaContent Marketer and Social Media Specialist at Piwik PRO. An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.
Who uses Piwik PRO?
Individuals, big and small companies, and governments all over the world have already liberated their analytics with Piwik PRO.