In our ebook we explain the benefits of using SCV and showcase how these software products differ in areas like:
- Data sources: which vendors offer web and app behavioral data, sensitive data onboarding, post-login area touchpoints and custom data import
- SCV reporting: which vendors provide detailed customer journey touchpoints, users real-time behavioral attributes and custom profile attributes
- Lifecycle marketing: which vendors enable calculating customer lifetime value, provides on-site and in-app personalized messages and off-site customized retargeting
- Security and privacy: which vendors ensure compliance with various privacy legislation (including GDPR, CCPA, LGPD) and is suitable for secure post-login & member areas
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