Free Comparison of 5 Enterprise-Ready Tag Management Systems

Get to know the 40 key differences between Google Tag Manager, Tealium, Adobe Dynamic Tag Management, Ensighten & Piwik PRO and finally decide which of them meets the particular needs of your business.


In this tag manager comparison we cover the following topics:

  • Data Collection Flexibility and Privacy:
    Hosting methods, privacy features and compliance with international privacy legislation.
  • Supported Tags and Tag Templates:
    Built-in integrations & templates for various marketing tools, custom asynchronous and synchronous HTML and JavaScript tags.
  • Triggers & Conditions:
    Comparison of triggers and conditions accessible by default in particular TMS.
  • Supported Variables:
    Comparison of variables and templates such as URL based variables, custom JS variables, and custom event template.
  • Testing and Debugging:
    Mobile and web debugging mode availability, trigger preview mode, simulate opt-out mode, and others.
  • Flexibility, Limits and Customization:
    Customization of look and feel of your platform, and limits on tags, custom variables and users.

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Written by the Piwik PRO Team:

The Piwik PRO Team provides an analytics and tag management suite tailored to the individual needs of enterprise clients. Acting as your technology partner we share our expertise, tailor our products and services to match your particular goals, and support you from start to finish.

Who uses Piwik PRO?

Individuals, big and small companies, and governments all over the world have already liberated their analytics with Piwik PRO.

  • tmobile
  • wikimedia
  • forbes
  • sharp
  • oxfam
  • canada
  • civicplus
  • lufthansa
  • spotzer