Transform data into actionable insights thanks to Piwik PRO Customer Data Platform
Deliver personalized experiences, optimize marketing strategies, and run effective campaigns across channels using our privacy-first customer analytics platform.
Key benefits:
Advanced reporting, customization and data analysis functionalities.
Full customer journey analytics with real-time data.
Intuitive and user-friendly dashboards.
Flexibility and extensive customization options.
Integrated platform combining Analytics, Tag Manager, Consent Manager, and Customer Data Platform (CDP).
100% data control and transparency.
Secure hosting options, including on EU-owned servers.
High-level security features.
ISO 27001 and SOC 2 certifications.
Integrations with third-party tools, including Google products, CRM, ad platforms, BI tools and more.
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Activate your first-party data with Customer Data Platform
Flexible data integration from various sources
Collect data from CRM, ecommerce platform, and other tools using incoming webhooks and automation tools. Enrich user profiles with information from external sources to better understand their preferences.
Detailed user profiles with custom attributes
Integrate our CDP with your existing data collection strategy to generate personalized user profiles with custom attributes. Gain an overview of your customers’ characteristics and interactions with your brand.
Behavioral audience segmentation
Identify user behavior and interactions with your website or app to create audiences you can target with specific content. Apply custom conditions that will give you full flexibility in defining audiences.
Data activation for personalized user experience
Personalize customer experiences, develop targeted marketing campaigns, and re-engage users with data activation. Automate conversion import and optimize your return on ad spend.
Well-integrated customer analytics platform
Combine our Customer Data Platform with other Piwik PRO modules for deeper insights. Use the built-in integration with web and app Analytics, Tag Manager, and Consent Manager.
Full data control with privacy-first approach
Control the quality and granularity of customer data and have full control over how it’s stored and used. Meet the demands of GDPR, TTDSG/TDDDG, PIPEDA, CCPA/CPRA, and other privacy laws worldwide.
“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.“
Dr. Bartosch Belkius
Vice President Analytics
at Tecalliance GMBH
Brands that trust in Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.
