Webinar

Anonymous tracking in practice: See what your data has been hiding

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Struggling to get reliable data as cookie consent rates drop? You’re not alone. European businesses are facing a real challenge: how do you know what’s working when traditional analytics keeps missing data? Watch the webinar to discover how anonymous tracking reveals what’s really happening on your website – and see the true impact of your marketing efforts while remaining compliant with strict privacy laws.

Discover your data’s hidden story

In this session, we cover:

  • The limitations of consent-dependent analytics and why traditional setups miss crucial data
  • Three types of anonymous tracking provided by Piwik PRO
  • Why you should use actual data, rather than relying on black-box estimations provided by other solutions
  • Real results from a B2B case study where anonymous tracking revealed four times more sessions than consent-based tracking
  • A practical workarounds on what you can and cannot measure with anonymous tracking
  • A step-by-step guide to help you regain visibility into your marketing performance
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Speakers

Mikko Piippo

Co-founder at Hopkins

Mikko is an analytics specialist and co-founder of Hopkins, a digital marketing agency based in Helsinki. In his own words, he “has spent too many years acquiring new skills and knowledge at different universities and online classes”. Today, he primarily consults clients in Finland and abroad on digital analytics strategy and implementation.

Antoni Bartczak

Product Manager at Piwik PRO

Antoni is a Product Manager with prior experience as an Implementation Specialist, which gives him a unique view into how clients use the Piwik PRO Analytics Suite. He has been responsible for creating and optimizing customer tracking plans, ensuring they are effectively implemented. He brings this experience to his current team, helping create solutions such as tracking SDKs for web and mobile, and integrations with third-party tools.

What’s in it for you

True campaign performance 

See a real-life example on how an advertising campaign generated 180,000 visits instead of the 40,000 reported by other analytics platforms, revealing the actual impact of marketing investment.

The trade-offs of anonymous tracking

Know what anonymous tracking can’t do – including identifying return visitors and powering remarketing – and learn practical workarounds that keep you compliant and informed.

Legal compliance 

Learn how to implement anonymous tracking that satisfies data protection officers while still collecting the metrics you need for business decisions.

Accurate attribution 

Discover how to correctly attribute conversions to traffic sources even without cookies, enabling better optimization of your marketing channels.

Watch the webinar

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