Webinar

Best practices for HIPAA-compliant marketing and analytics

Reserve your spot now

Wednesday, March 12, 2025
10:00 AM – 11:00 AM PDT
1:00 – 2:00 PM EDT

Join our upcoming webinar and learn how to make your marketing and analytics practices HIPAA-compliant while remaining effective. Discover the latest legal developments in healthcare regulations, explore the pros and cons of different analytics options, and get practical advice for transitioning to a compliant platform. Also, find out how to effectively integrate marketing tools into your setup while following HIPAA requirements. 
There will be a Q&A session at the end of the webinar to address any additional questions. If you can’t attend the live webinar, sign up and we’ll email you a link to the recorded session after the event. 

Speakers

Jessica Propst

Senior Analytics Manager at Seer Interactive

Jessica has seven years of experience in digital analytics, working across industries. Her focus is helping organizations implement tracking strategies that enable them to effectively define and measure success while maintaining compliance with any applicable privacy regulations.

Mateusz Krempa

COO at Piwik PRO

Mateusz is a Warsaw School of Economics graduate with over eight years of management experience. He is responsible for the optimization of revenue streams and oversees everything related to the existing business portfolio, including customer service and account management.

What’s in it for you

Understand HIPAA requirements and recent developments

Learn about the current state of HIPAA regulation and recent legal developments. Find out how these updates affect digital marketers and what steps you need to take to ensure your marketing practices comply with HIPAA.

Explore methods for HIPAA-compliant analytics 

Understand the pros and cons, as well as the key differences between HIPAA-compliant analytics options, including Piwik PRO and Freshpaint. Choose the best approach to leverage health data effectively while respecting patient privacy.

Get practical insights into HIPAA-compliant marketing

Explore practical use cases and examples for implementing marketing strategies that help you stay in line with HIPAA. Get actionable advice on integrating third-party tools into your martech setup. 

Move to a HIPAA-compliant analytics platform

Follow our best practices for transitioning to a platform that suits the needs of healthcare organizations. Learn how to navigate the complexities of HIPAA compliance while maximizing your marketing effectiveness.

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