Webinar
A practical guide to digital analytics and advertising under HIPAA
Thursday, May 23, 2024
10:00-11:00 AM PDT
1:00-2:00 PM EDT
Balancing HIPAA compliance with data-driven marketing can be challenging, but it’s possible with the right tools and strategies. Join our webinar led by healthcare analytics experts and learn safe ways to use data to enhance patients’ satisfaction and digital journeys. Explore best practices for implementing compliant analytics and running effective ad campaigns under HIPAA. Finally, stay for a dedicated Q&A session during which the experts will answer all your remaining questions.
Speakers:
Lesley Van De Mortel
Chief Strategist at LEZ VAN DE MORTEL
Lesley is a CHPSE® Certified HIPAA Privacy Security Expert and digital marketing consultant. With over seven years of experience building profitable patient acquisition systems for private healthcare organizations across the United States, Lesley has worked, and still works, with the world’s leading behavioral health organizations.
Patryk Stoch
Business Development Manager at Piwik PRO
Patryk is a Business Development Manager at Piwik PRO, collaborating mainly with US clients. He is responsible for sales and product recommendation, and has vast experience working with tools such as Google Analytics and Google Tag Manager.
What’s in it for you
Key legal requirements impacting your analytics and marketing
Discover the crucial regulations governing the use of ePHI, including the guidelines on online tracking technologies by the HHS’ Office for Civil Rights. Learn how they affect the use of data by healthcare companies and ways to comply with them.
The market landscape for HIPAA-compliant analytics
Compare various approaches to analytics and their HIPAA compliance, including server-side tagging, on-premises deployment, and the solution offered by Piwik PRO. Evaluate their ease of use, costs and similarity to the tools you already know.
Tips for secure analytics implementation
Find out the dos and don’ts of compliant data collection using examples from Piwik PRO. Learn how to configure your analytics platform in a way that addresses the legal requirements and brings actionable insights.
Best practices for safe online campaigns
Understand when it’s safe to install tracking pixels on your website and when it’s not. Discover how to activate your data through Piwik PRO’s integration with Google, Facebook and Bing Ads.
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