Webinar
How to protect your paid ads from fraud and fake traffic
Tuesday, November 26, 2024
3:00 PM – 4:00 PM CET
Are you worried that fraudsters and invalid traffic are draining your advertising budget and skewing your campaign reports? Join our upcoming webinar for practical tips and strategies to tackle these issues head-on. Learn about the latest trends in ad fraud, how to spot fraudulent activity using web analytics and tools like fraud0, and get practical advice that will help you improve your campaign performance. Don’t miss the live Q&A session at the end to get your questions answered!
Speakers
Dr. Augustine Fou
Leading Ad Fraud Researcher
Dr. Augustine Fou has been a leader in digital marketing for nearly 30 years, providing management consulting and digital strategy for Fortune 500 companies. Widely recognized as one of the world’s leading ad fraud researchers, his work has been pivotal in addressing one of the industry’s biggest challenges.
Dominik Johnson
CPO at fraud0
Dominik Johnson has been shaping the digital landscape since 1997. With experience leading operations for Yandex across 20+ countries and recognition as one of Germany’s Top 100 Managers (W&V), he brings unmatched expertise to every challenge. Beyond the digital world, he’s a scuba instructor.
Mateusz Krempa
COO at Piwik PRO
Mateusz is a Warsaw School of Economics graduate with over eight years of management experience. He is responsible for the optimization of revenue streams and oversees everything related to the existing business portfolio, including customer service and account management.
What’s in it for you
What is ad fraud and why it’s relevant to advertisers
Gain a comprehensive understanding of what ad fraud is and why it is a critical concern for advertisers. Get to know how ad fraud can distort your marketing metrics and waste your budget, impacting overall campaign effectiveness.
State of the current ad fraud landscape
Explore the state of the ad fraud landscape today, including modern techniques employed by fraudsters and the rise of MFA (made for ad) sites. Equip yourself with this knowledge to recognize potential threats to your advertising efforts.
Fraud detection techniques and best practices for ad measurement
Discover effective ways to spot fraud in your report and understand the difference between onsite and in-ad measurement. Finally, learn about various tools that can help identify suspicious activity and protect your campaigns from fraudulent clicks and impressions.
Importance of first-party data
Learn about the significance of clean, bot-free first-party data. Discover how maintaining high-quality data can enhance your advertising strategies and improve overall campaign performance.
Brands that trust in Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach.
